My best advice for every single client

I’ve studied a lot of personality theory over the years, and the hardest thing about putting out content for a broad audience is this:

Everyone needs different advice. 

And not just because some people need help with understanding themselves and others need coaching on mindset. I mean that two people could need complete opposite advice on the same topic.

I recently attended a Women in Business event in which a panel of female entrepreneurs answered audience questions. Someone asks for tips for launching her new business. A panelist replies that she should find a niche quickly. That's great advice for some people, but totally paralyzing for those who will let this need to find a niche keep them from just going out and broadly doing their thing.


So unless you sit down and really get to understand someone - who they are and where they’re coming from, it’s hard to give really great advice all the time.


Slow down or hustle?
Let it go or get a grip?
Lean in or opt out?
Ask for help or “you got this”?

My unchanging advice to all my clients is this: Do hard things. Do the things that your memoir would say were THE ANSWER to success in your life. 


Someone recently told me his revelation that just five minutes of planning changes his day completely. I laughed. We both did. That guy does not need more spontaneity or flexibility or presence in his life - he automatically does that. Five minutes of planning might be THE ANSWER for him, but someone else will find their key to success in the opposite: “OMG yesterday I put down my to-do list, took my kids to the beach, and practiced being fully present…and it changed my day completely.”


​The thing is that THE ANSWER isn’t throwing out our to-do lists or making detailed plans - in reality, we need both. It’s that oft-misunderstood concept I still have so much to learn about: BALANCE. More on that another time.

So tell me, what is hard for you? I’d love to get to know you better.